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Mon, Jul 15, 2024


A Journey Through the Poetry of Time: Van Cleef & Arpels' Unique Exhibition

Van Cleef & Arpels is celebrating its vision of Poetry of Time with a unique exhibition in London. This event offers a rare opportunity to explore the Maison’s contemporary watch creations and pieces from its patrimonial collection within an immersive environment designed to evoke an enchanted forest.

An Enchanted Exhibition

Van Cleef & Arpels' dedication to blending diverse savoir-faire will be showcased through interactive displays and live demonstrations by master craftsmen from the Maison’s Watchmaking Workshops in Geneva, Switzerland. Visitors will have the chance to experience the intricate art of enamelling and learn more about the mechanical wonders that enliven each timepiece.

The exhibition invites you to dive into the unique Poetry of Time, with complimentary tickets available for booking. The event includes a guided tour, talks, and workshops for children.

Van Cleef & Arpels

Technique at the Service of Narration

A Living Heritage company, Van Cleef & Arpels displays its jewelry-making and watchmaking know-how, combining tradition and innovation. Expert watchmakers, métiers d’art craftsmen, jewelers, and automaton makers join forces to create a collective work of art. The Maison also excels in over fifteen enameling techniques, bringing singular vivacity to their creations.

Enchanted Nature

Nature has been a cherished inspiration for Van Cleef & Arpels since its foundation. The Maison's watch dials are infused with poetry and vitality, capturing the constant metamorphoses of flora and fauna. Whether depicting spring in full bloom, lush gardens, or the delicate flutter of a butterfly’s wings, nature's enchantment is ever-present.

"The Heures Florales project was born out of the encounter between a very great botanist and a rather unusual watchmaker," says Nicolas Bos, President and CEO of Van Cleef & Arpels.

Van Cleef & Arpels

Awarded at the 2022 edition of the Grand Prix de l'Horlogerie de Genève, the Lady Arpels Heures Florales Cerisier creation draws inspiration from Carl von Linné's floral clock concept. In his 1751 book *Philosophia Botanica*, the Swedish botanist describes a garden plan whose flowers open and close at specific times of the day. Van Cleef & Arpels has adapted this principle to design a three-dimensional dial where one must count the open flowers to tell the time.

The Magic of Movement

The Lady Arpels Papillon Automate watch features butterfly wings that move in sync with the wearer. Set against a verdant backdrop, the watch combines several enameling techniques with the shimmer of precious stones.

Van Cleef & Arpels

In keeping with the precious objects created by the Maison since 1906, the Extraordinary Objects collection combines the reading of time with a spellbinding spectacle. The Éveil du Cyclamen automaton invites gentle contemplation with a butterfly that gracefully flaps its wings amidst a bouquet. This creation showcases Van Cleef & Arpels' High Jewelry expertise, with meticulous attention to the interplay of diamonds, emeralds, lapis lazuli, and plique-à-jour enamel that adorn the butterfly, mimicking the shimmering look of a real butterfly.

Van Cleef & Arpels’ exhibition is a testament to the Maison's commitment to artistry and craftsmanship. By blending tradition with innovation, the Poetry of Time exhibition offers a unique glimpse into the enchanting world of fine watchmaking and jewelry, inviting visitors to experience the magic firsthand. Book your complimentary ticket today and embark on a journey through the Poetry of Time.

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